Patti Smith's advice to the artist originally came to her from writer/friend William S. Burroughs. I think it holds true today more than ever…

“Build a good name. Keep your name clean. Don't make compromises, don't worry about making a bunch of money or being successful. Be concerned with doing good work. And make the right choices and protect your work. And if you build a good name, eventually, that name will be its own currency.”